Facebook - Are you using it to promote your business?
Facebook is the world’s leading social media site; there are more than 300 million Facebook users. It is clear that if you are just starting a business or own any kind of business, there is definitely a market on Facebook. Maybe you ask, “How do I tap into this market?” It will take a little bit of time to cultivate your following on Facebook, like any other social media site, but there is definitely potential business awaiting your arrival.
I use Facebook for personal use, how do I use it to grow my business?
If you already use Facebook for personal use, you should have a handle on how it works. You share an information stream with friends who can comment on your posts and it all happens in real time. Your information stream may contain links to content on the internet, Facebook applications, status updates, and notes to friends. In fact, you can post almost anything in your Facebook stream.
So, how does all of this help to grow your business? When you aggregate relevant content plus updates and offers from your company into one place, you not only give your current customers a place to visit but you also offer a place for prospective customers to learn more about what you do.
There is one major difference between using Facebook for personal use and for business use; the Facebook page. Individuals use Facebook profiles to share information across the network. Brands, like your company, have the option to launch a Facebook page. A page is different because it isn’t linked to one individual. The Facebook page was designed to give brands a voice on the network. You can create a genuine dialogue between you and your customers just like you do with your personal profile. You can even acquire fans, the Facebook page alternative to friends.
Fans make your Facebook world go ‘round.
Individuals that use Facebook build a network of friends. You, with your newly minted Facebook page, will build a network of Fans. Fans are those individuals that have told the entire Facebook universe that they like what you do. These are the people that you should be targeting in your communication on the network.
Your fans have already declared their love for your brand. If you leverage these relationships you can build a powerful marketing network. Facebook revolves around information streams that are linked by Facebook friends. My friends can see my stream and if something from my stream ends up on your stream, your friends can see my posts as well. It works the same with Fans. Your Facebook fans can send your marketing messages much further than you could yourself. This is the power of the social network. The sharing of information creates a powerful broadcast vehicle.
Build a Facebook page that interests your target market and drive traffic from your other internet sites to your page. Get people interested in what you have to say and you can create a marketing powerhouse that runs almost by itself.
Note: We are just setting ours up now!! Why don’t you join the No cost and Low cost Marketing Community?
