Make your e-Newsletters fun and interesting
Creating an e-newsletter can seem like a daunting task. It seems like you can never figure out what to write about. Well, stop procrastinating and get your list ready. Below you will find 12 items you can rotate to beef up your newsletters.
1. Offer 3-5 Tips to a Common Problem
Do you know how to solve a common problem experienced by your readers? Offer the resolution in 3-5 easy tips. You can even create a short how-to article.
2. Answer a Frequently Asked Question
Keep a list of the most common questions asked by customers and prospects. Answer one of these questions in each issue of your newsletter.
3. Give a Teaser to Content on Your Site
Did you post a great article on your blog or company website? Offer the first paragraph or so and link back to the complete article on your site.
4. Relate it to the Seasons
Relating your business to the current time of year can make you more relevant to your readers. Write articles that connect you to the seasons or upcoming holidays. Show your readers how you can meet their needs at this time of needs.
5. Tie into a Current Event
Is there something noteworthy in the news? Find a way to relate your business to the biggest news stories and create more relevance with your readers.
6. Be the Devil’s Advocate
Do you have a controversial argument for a debatable topic? Does it relate to your business? Bring the two together and see how a helping of controversy can increase your readership.
7. Give Your Unique Viewpoint
Do you have unique philosophy that drives your business? If so, share it with your readers. Adding a personal touch to your newsletter creates more trust among your readers. The more they feel like they know you, the less it seems like you are selling. They will view your marketing as recommendations.
8. Give Company Updates—and how they benefit your readers.
Are there changes happening in your business? Share them with your readers. Not only will they feel like they are on the inside track, if you create a benefit from the change, they just might make a purchase.
9. Tell Success Stories
Everyone likes to hear how a business has helped others just like them. Interview a loyal client and publish the interview in your newsletter. If you post a picture and contact information for your client your readers will be even more impressed.
10. Offer Inspirational Quotes
Is there a quote that helps you get through your tough days? Share these with your clients. Little things like this cause your readers to hold onto your newsletter long after you sent it.
11. List a Calendar of Relevant Events
Are there events that you will be attending in the local community? What about events online? Create a calendar so your readers can keep up with the best events in your industry.
12. Write a Note to Your Readers
Every month magazine editors write a letter to their readers. You don’t have to write a full length letter, but a note to your readers is a nice personal touch to your newsletter. Don’t forget to thank them for being a client and a reader.
